Guest author: Maryam A Hassani, AI-startup co-founder and CEO of Zaia by Zealous.
In the same league as the United States with 62% of respondents using artificial intelligence (AI) in at least one of their business functions, progress in the Middle East and North Africa (MENA) can be seen — but there’s still significant untapped potential. Already AI is poised to deliver over 9% of the Middle East’s Gulf Cooperation Council (GCC) countries’ combined GDP, and the swift progress of generative AI implies that the figure will be quickly exceeded.