Sustainably in the Spotlight: 5 Eco-Friendly Fashion Startups to watch in Europe

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At last season’s Paris Fashion Week, Balenciaga introduced a groundbreaking new material on its Summer 2024 runway—the LUNAFORM™ Maxi Bathrobe Coat. Recently, the product has launched in the flagship stores of Balenciaga, marking a huge milestone for the creators of Turkish-owned, San Francisco-based biomaterials startup GOZEN

Ezgi Bilgi: Ezgi Bilgi is a journalist and marketing expert who began her career at Vogue Turkey/GQ Turkey before moving into marketing and content strategist roles within some of the biggest brands in the fashion industry.