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Marketing Expertise: A Key Driver For European Entrepreneurs In Pet Care Industry

Can a background in marketing be a significant asset, particularly for those venturing into niche markets such as pet care?

Akriti Seth: Akriti Seth is a Reporter for 150Sec based in Zurich, Switzerland covering technology and startups in Europe. Throughout her career, Akriti has covered the financial industry, politics, pharmaceuticals and more for news outlets including Bloomberg, ChannelNews Asia, Informa and others.
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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders.