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Jenny Sagstrom: A strategically built brand is like an insurance policy

Jenny Sagstrom, CEO, Sköna. Image courtesy of Sköna.

Sköna in Swedish means beautiful, comfortable, and glorious.

These are all the things Jenny Sagstrom, CEO of Sköna, wants her creative agency to express for its clients. Based in both San Francisco and Stockholm,  Sköna brings to the table a tech-savvy Scandinavian sensibility that has become its signature in the B2B space. 

Stefano de Marzo:
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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders.